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Google Adwords Marketing
Internet Search Marketing
One of the best ways to market your business on the internet is by using search marketing provided by Google or Yahoo. Search marketing provides targeted ads to your customers based on what the person is searching for. A monthly budget or daily budget can be set to control the cost of your advertising.
Lets assume your company sells computer hard drives. When your ad campaign is setup you create very specific ads that are relevant to your hard drive business. Along with the ads you select a group of keywords that are relevant to both the ads and the sale of hard drives. The combination of the two will allow your ad's to be shown when someone is searching for anything that has to do with hard drives, specifically hard drive sales.
This is called targeted advertising. The picture below explains what I am talking about:
The Adwords positioning system.
Being in the number one ad spot depends on how well your campaign is setup, and how much you are willing to pay per click. The key to a good Adwords campaign is finding relevant keywords that will trigger your ad. Popular keywords are more expensive because more Adword users want to use them.
Google creates a bidding war for keywords so the trick is to find relevant keywords that are not too popular but still related to the product you are selling. For instance if you are selling hard drives a keyword like "drives" would not be good.
Even though most hard drives are considered drives you could also be talking about USB drives, DVD-RW Drives, electric motor drives, etc. A better keyword phrase in this situation would be "new computer hard drives ", "replacement computer hard drive", or simply "hard drive" like what is shown. Not only is the keyword "drives" too vague, it would also be too expensive of a keyword.
Google Adwords has an incredible user interface as well as statistics on how well your ad campaign is doing.
An example of what Google Adwords keeps track of.
- Impressions - which is how many times your ad is shown.
- Actual click through's on the ads that are sent to your website.
- Ad performance - click through's and impressions.
- Keyword performance - what keywords are performing best.
- Cost per click (CPC) - in addition to average cost per click.
- Click through rate (CTR) - according to impressions
- Cost per specific keyword.
- Average position in ad lineup.
- Specific per month budget can be established.
- Many more features which can be seen here
Below is an example of a small section of the user interface, this campaign had only run a few hours:
Benefits of Adwords
- Google Adwords has access to 80% of all U.S. internet users.
- Thousands of websites that your ad can appear on.
- No minimum amount of spending for your campaign. You choose your budget.
- You pay only when someone clicks on your ad.
- Targeted advertising tailored specifically for your product.
- Targeted advertising relative to demographics, and specific areas of the country.
- Immediate placement of ads that can be easily changed whenever you like.
Are you interested in Google Adwords?
If you would like a Google Adwords campaign setup for your business, feel free to give me a call or e-mail. I can provide a free consultation explaining more of the details of Adwords. You must have a quality website already built, and there are some Google guidelines that must be met in order to qualify for Adwords.
I service the entire Grand Rapids, MI area including Jenison, Hudsonville, Grandville, Wyoming, Byron Center, Kentwood, Cascade, East Grand Rapids, Rockford, Comstock Park, and Walker.
I can help setup a Google Adword campaign even if you are not local. Call for more details.